I was asked to come up with some concepts for a new local natural health market focusing on the benefits of honey. A sweet opportunity I think. Fingers crossed they pick a design!
Just spent the last three days in Orlando for the Photoshop World Conference. Packed with classes and after hour meet and greets, I learned a ton of new tips, tricks and pixels that I can’t wait to try out. Feel like my brain just got zapped by a defibrillator. Someone get me a computer and a tablet stat!
Here I sit, at my kitchen table, writing a post. A post I tell you! I actually was surprised when I saw WordPress had its own app. I’m not sure why, doesn’t everything nowadays? Just when I thought I had to be “tethered” to a silly computer to blog about random things. Oh no, I am mobile now! It’s crazy just how much technology has advanced; growing up I always made sure I had change on me, just in case I needed to make a call on a pay phone. (A what you say?) You know, a phone you actually had to insert money into and if you didn’t know the number of who you needed to call you couldn’t talk to them. Now I’m blogging….on my phone….that didn’t require me to put I. A quarter. (Until my next phone bill I guess). Just trying to keep up with the times. Oooo I should copy this link to my Facebook…
Hi all. It has been a while since I posted. I’ve been consumed with designing a theme for the annual Females About Business Gala. (It’s a James Bond theme: casinos, alcohol and sexy men and women. How can you go wrong?) As I surface for air I realized how much time has actually gone by. The event is this weekend and as we get closer I hope to post some of the layouts, that is if you don’t mind. Programs, signs and floor graphics oh my! I have been putting my compositing skills to the test. These next couple of days are my favorite though. I get to see my designs come to life so to speak. Things always look different once they are printed and I wait with baited breath…not really, I can’t hold my breath very long. Don’t get me wrong I am NOT complaining. My creative juices may need a recharge from that martini up there however. Hmmmmm….
Part two of Two for Tuesday in the PC versus Mac debate is of course the cult classic Mac. Let’s face it, PC users seem to look at Macnatics (that’s my word!) as weird, artsy fartsy and well just different. It might be true. A majority of designers, graphic, web, illustrators, etc favor Mac over PC. They tend to get the more hipster stigma, I guess it comes with the territory. My hair has gone through several different colors of the rainbow in the past 6 months.
For starters the Mac operating systems have been a much more stable than Windows. There are less crashing issues and bugs to deal with, not to say Mac hasn’t had their fair share in them. Once you get passed the “backwards” configuration of all the controls (closing a window, full screen and minimize are all on the left) it’s a fairly easy system to work in. And YES there is right clicking! Because of it’s stability the graphics, web and video programs run pretty darn quick even as it tries to render files that are several gigabytes large which is the biggest appeal. No one ever wants to save a file and have to walk away for a while.
The biggest difference is the security. Macs are far less vulnerable to viruses and Trojan attacks than a PC. There have been some malware lately that targets a Mac but it hasn’t been anything too “life threatening.” So far so good?
Another difference is the appearance. All Apple products focus on their looks, so vain Apple…so vain. And yet fans are addicted to it. There was a series of commercials with a Mac being portrayed by a young hip guy while PC was the stiff middle class American in a suit. Funny, but I can kind of see it!
Regardless of which side you are on there are pros and cons for each. I say try them both and see which one you like better. You might be surprised what you end up with. (Brave enough to talk about Linux??…eep!)
Today’s Two for Tuesday Topic (say that 3 times fast!) is everyone’s favorite debate: PC versus Mac. Over 2 billion people worldwide use the internet with about 70% using it everyday and I am willing to bet each person has an opinion on which is the superior machine. It comes down to what you are using it for and let’s face it, whichever you are most comfortable with. Though I do have a favorite between the two we are not here to judge!
The main argument for PC being “better” is of course the price. You can purchase a fairly decent machine for well under $1,000 with many of the basic software already loaded and ready to use. PC also has the most compatibility with software. Some popular programs are only PC based which helps push users to choose them over a Mac, including some standards such as the Microsoft Office collection. There is nothing really comparable to this word processor and continue to dominate as the #1 in all offices and classrooms. (Sorry Office for Mac…maybe next time).
Games. Period. If you are a gamer PC is the way to go, not only because they are all compatible but what makes it top choice of machines is how flexible the hardware is. You want more RAM? No problem. Better graphics card? Easy peasy. Customizing your machine and repairs are usually cheaper because of the modular structure of a PC.
Fun Fact: PC people are 10% more likely than Mac people to snack on something sweet.
The opposite of left is right, up is down and vector is raster. Raster images are all photographic and web based images. Even this post you are reading is a raster…eep! Raster images are made up of a set grid of dots called pixels where each pixel is assigned a color value. (Pixel is a contraction of the words Picture and Element. I just learned that myself!) Unlike a vector image, rasters are resolution dependent. When you change the size of a raster image, you shrink or stretch the pixels themselves which results in a significant loss of clarity and very blurry image. Typically the more pixels an image has the better the quality and that is where the unit of measurement comes into play DPI (Dots Per Inch) and PPI (Pixels Per Inch). Now there is a difference between those two but I just might save that for another Tuesday…
Today’s Two for Tuesday is hopefully going to explain the difference between vector art and raster art. For more than ten years I’ve been trying to explain it myself but it is hard to get the point across without sounding, well, like an uber nerd. The reason is more technical than just file size, pixel count or that the designer is just being a diva. It depends on what you are ultimately trying to create in the end. Vector images are the most common for logo design, printed materials and also sign graphics which need to be able to be scaled flawlessly from a business card size up to a billboard. Vector images are made up of basic geometric shapes such as points, lines and curves. The relationship of the shapes is expressed as a mathematical equation which allows the image to scale up or down in size without losing quality. So no matter how big I scale this flower it will never lose it’s integrity. Math….so smart!
To carry on the topic of fonts and those fun typefaces, it dawned on me that maybe not everyone understands not only the concept of all these different fonts, but choosing the right one (I carefully chose the one that you are reading this in), when do you italics, bold and blah blah blah. Weeeellllllll, for those of you who are more visual than others (and the rest who enjoy a good spoof on these silly typefaces) enjoy this video!
In carrying on the timeless tradition (mostly from one of my favorite NYC radio stations TheQ) here is the first of two posts, a twofer if you will. This week’s topic is fonts, especially those that most designers not only despise but openly make fun of. This link has a rundown of the top most fonts that we cringe when we see. Though with every computer I come across and new program I download there they are, waiting with that smug look on their faces saying “Here I am. Use me!” I shudder just thinking about Comic Sans….